A Living Hub of Premium Strategy
Where research and creativity converge
The Strategy Edit is not a portfolio, and it's not an agency. It's a premium invitation into a world of thinking, creating, and activating impact where work across industries converges into one curated ecosystem.
Latest Insights
Subscribe on LinkedInThe Celebrity Beauty Brand Playbook
How cultural capital, community and category design shape modern beauty.
Read on LinkedIn →Brand Strategy for Fintech Startups: What You Need To Know For Sure
From regulation to resonance: translating trust into traction.
Read on LinkedIn →What Is a Brand? It’s Not What You Sell…It’s How You Make People Feel.
On identity, ritual and the feelings that scale products into culture.
Read on LinkedIn →How Chloe Works
Three Wedges of Expertise
Strategy expressed through research, creative direction, and cultural experiences.
User Research
Grounded in user centred design. Projects across the NHS, UK Government, Akuna TV, Solana and fintech—translating complexity into clarity that improves services, products and experiences at scale.
Current Focus & Capsules
Present chapter: scaling from tech and beauty, bridging data-driven insight with cultural desirability. Previous activations appear as limited collections, proof of range without diluting focus.
Geny beauty tech growth system
Beauty tech assistant shaping client communications and pipeline. Combined UXR, messaging and lightweight automation to move from experiments to momentum.
NHS service discovery
Translated complex patient journeys into clear opportunities aligned to GDS standards.
Solana experience pop up
Curated an institutional meets culture activation with wayfinding, signage and speaker flow.
Fintech founder funnel
Mentored GTM and narrative; created lightweight measurement loops for early traction.
Akuna TV audience insight
Qual and quant study informed partnership roadmap.
Gov digital consent patterns
Mapped data consent behaviours; recommended privacy aware communications patterns.
Let's Create Together
Work with Chloe
Founder mentorship, Fractional CMO, or Stage conversations. Share a line about your brand, your decision, and the moment you're creating.